Source: https://moonshotdigital.com/4-digital-marketing-priorities-smart-business-2015/
Author: mOOnshot digital
License: All rights reserved (excerpts permitted with attribution)
Cite as: mOOnshot digital, "4 Digital Marketing Priorities For A Smart Business In 2015", https://moonshotdigital.com/4-digital-marketing-priorities-smart-business-2015/
AI-use policy: https://moonshotdigital.com/ai-policy.txt
Updated: 2026-05-22
Language: en
Archive: true
Published: 2014-12-21
Note: Recovered from the Wayback Machine; preserved at the original URL for reference.

As we are about to enter another year, it’s the season of holiday indulgences and of course business reviews and marketing predictions. The time to look ahead and think about where the future of digital marketing is heading.

**So what are the major online marketing priorities you need to master in 2015?**

## 1\. Agile & Mobile-Friendly Content

The importance of mobile will continue to rise, driven by smartphones, tablets and wearable technologies. In 2014, smart businesses focused on [optimising platforms for mobile](/googles-mobile-search-results-now-highlight-mobile-friendly-websites/ "Google highlights mobile-friendly websites in mobile search results"), but 2015 will be the year that mobile strategies move beyond simply having a [fully responsive website](/website-mobile-friendly/ "Is your website mobile-friendly?") or mobile app.  
Businesses and brands will need to become better publishers. Agile publishers who can create polished “snackable” content that’s easily consumed on mobile devices. It will be about understanding your audience’s mobile habits and being capable of faster adaptation, shorter lead times and real-time marketing to deliver mobile-optimised content that is both relevant and engaging.

## 2\. Visual Storytelling & Social Influencers

During the last couple of years, the use of compelling videos crafted for marketing purposes has been steadily growing and will most likely continue to rise in 2015.  
Gone are the days of dull corporate messaging. In this age of increasing digital noise, it won’t be enough to simply produce content (not even if it’s great content). It will be about creatively [telling your authentic brand stories](/digital-storytelling-whats-viral-brand-story/ "The art of storytelling") to your audience. Visual storytelling (be it videos, pictures, infographics and other data visualisations, etc.) will emerge as a core marketing strategy to inspire emotions and successfully engage with your consumer communities.

[Forbes](http://www.forbes.com/sites/chrisperry/2014/11/13/visual-influence-a-top-media-trend-to-watch-for-2015/ "Social influencers ") predicts that 2015 will be the age of visual influence which means more weight for user-generated content and more power for niche content creators on Instagram and YouTube.

## 3\. Programmatic Personalisation

Customers’ expectations for a unified cross-channel experience change how brands need to plan and execute advertising campaigns in 2015. Disruptive and poorly targeted ads and promotions are now seen as intrusive, irritating and potentially even resulting in animosity towards the brand. Data-driven programmatic approaches will enable to target (think remarketing and location targeting) online consumers with laser precision to deliver more personalised advertising experiences that anticipate and respond to the customer’s every need by placing the most relevant advert at the most opportune time. Be prepared to embrace one-to-one digital marketing at scale.

## 4\. Insights Beyond Data

Digital media provides a backchannel for data. Data that can help you understand how your customers interact with your products or services and help you measure the effectiveness of your digital strategies with increasing accuracy. Clicks, views, engagement, location, time of day and other powerful metrics can provide an insanely-high level of insightful information about customer behaviors and preferences.  
In 2015, smart businesses will adopt data-driven strategies to make informed marketing decisions. In other words, turning all data sources into actionable insights.

## Is Your Business Digitally Smart?

If you need help crafting your digital marketing strategy for 2015, [contact us today](/contact/ "Contact mOOnshot").