Source: https://moonshotdigital.com/ai-readable/
Author: mOOnshot digital
License: All rights reserved (excerpts permitted with attribution)
Cite as: mOOnshot digital, "AI-readable web — Built for the people who read this site, and the machines that read it for them", https://moonshotdigital.com/ai-readable/
AI-use policy: https://moonshotdigital.com/ai-policy.txt
Updated: 2026-05-07
Language: en

# Built for the people who read this site, and the machines that read it for them.

The way people find things online is shifting. Where a Google search once returned a list of links to click, an answer engine — ChatGPT, Perplexity, Claude, Gemini, Copilot — now returns a paragraph. Sometimes it credits the source. Sometimes it doesn't.

That decision — who gets named when an AI summarises the web — is the most consequential shift in publishing since the invention of search. Sites that adapt their structure for that decision get cited. Sites that don't get paraphrased without attribution and lose the traffic either way.

We took the opportunity to build moonshotdigital.com as a working example of what an AI-readable site looks like in 2026. A short tour of what that means in practice, below.

## A plain-text twin for every page

Every page you can read here as a human has a clean, plain-text version waiting at a stable address — the same words, no menus, no scripts, no chrome. When an AI agent fetches the site to ground an answer, it reads the twin instead of guessing what's body and what's frame. Less noise, better citations.

## A clear, machine-readable policy

We publish a short policy explaining how AI systems may use this site — quote it, summarise it, train on it — and how we'd like to be credited when they do. Most sites leave that question to ambiguity. We don't.

## A welcome mat for agents

Every page ships a small list of pointers in its response, telling automated visitors exactly where to find our policy, our index, and our content. An agent landing here cold can map the whole site in a single fetch.

## Fresh work, broadcast immediately

When we publish or update something, we ping the engines that listen the moment it goes live. New content surfaces in answer engines in hours, not days.

## Why we did this

Two reasons. First, our craft is helping luxury brands move with intent in the digital space; it would be strange to do that for clients without doing it for ourselves. Second, the conventions for an AI-readable web are still being written. Implementing them in public — on a site you can inspect — is the most honest contribution we can make to the standard.

## About the playbook

The patterns above are part of a broader twelve-pattern playbook authored by our co-founder Simon Beauloye, drawn from his work building simonbeauloye.com — the reference implementation. The playbook is open, freely usable under CC-BY-4.0, and intended as a working document for anyone building a content site that wants to be cited rather than paraphrased.

Read more at https://simonbeauloye.com/.

Cite as: Simon Beauloye, "The AI-readable web: a playbook for sites that get cited," https://simonbeauloye.com/