Source: https://moonshotdigital.com/basic-seo-part-2-best-practices/
Author: mOOnshot digital
License: All rights reserved (excerpts permitted with attribution)
Cite as: mOOnshot digital, "Basic SEO (Part 2): Best Practices", https://moonshotdigital.com/basic-seo-part-2-best-practices/
AI-use policy: https://moonshotdigital.com/ai-policy.txt
Updated: 2026-05-22
Language: en
Archive: true
Published: 2014-03-02
Note: Recovered from the Wayback Machine; preserved at the original URL for reference.

In our last post, we described the core [techniques to achieving good organic ranking in search engines](/basic-seo-part-1-best-practices/ "Basic SEO (Part 1): Best Practices")’ results by improving your on-site SEO.

Now that you’ve laid the foundation for a good search strategy, you can turn your attention to off-site (also known as off-page) SEO.

## Off-site SEO

Off-site search engine optimisation refers to, as the name evokes, “off pages” strategies.  
In other words, from sources other than your site.

Off-site SEO includes building your site credibility, increasing meaningful inbound links, and building social media influence.

So let’s explore the best practices to establish that perfect SEO authority…

## Quality Link Building

Links are essential to growing your site ranking (especially others linking back to your site).

The more high quality links you get, the more valuable your content is deemed to be by search engines. But link building is more than just about listing your site in a bunch of directories or linking to your site from comments on blogs. Remember, you’re looking for QUALITY not quantity. A small number of links from reputable and high traffic sites that are relevant to your industry will do your off-site SEO more good than getting many links from random low trust sites.

It is also important to diversify your source of links as it can help you increase your popularity and exposure.

A word of advice: avoid generic words like “click here” for links. Instead, use keyword focused text. This makes it easy for Google and your customers to understand exactly what they will get if they click on the link.

## Social Media

A branded social media presence can help build word of mouth and is probably one of the most influential ways to gain high quality backlinks from authority websites.  
Social mentions such as likes, tweets, shares, and social bookmarks, all signal to the search engines your pages are being noticed and valued.  
Generate social signals by making content easy to share on all key social networks: [Facebook](https://www.facebook.com/mOOnshotdigitalagency "mOOnshot digital marketing agency's facebook page"), Twitter, [Google+](https://plus.google.com/+Moonshotdigitalagency/posts "mOOnshot digital marketing agency on Google+"), [Linkedin](http://www.linkedin.com/company/moonshot-digital-agency "mOOnshot digital marketing agency on Linkedin") and Pinterest to state but a few.  
Remember to think about your social presence as a conversation and share content that’s high value for your network.

## Blogging

Content is king in digital marketing, so contributing comprehensive content for your audience within your industry is a great way to build high quality links that can help your domain authority.

Create an internal blog within your business website and steadily publish compelling and engaging content relevant to your industry that they will find useful and pertinent. It’s about standing out from the crowd as a credible and authoritative resource.

A word of advice: produce your content in different formats (infographics, videos, …) and distribute it across various channels, including your social media pages.

## Get Yourself Out There

Your SEO efforts should be a holistic approach that focuses on both on-site and off-site optimisation, user experience, and conversations. There are various strategies to organically grow your audience and our team of experts is here to help. Don’t hesitate to [contact our optimisation specialists](/contact/ "Contact mOOnshot digital marketing agency") if you need some strategic advice.

#### Tags:

Audience DevelopmentGoogleOff-siteSEOTraffic