It has become a bit of a tradition for the mOOnshot digital team to take a break at the end of each year from current affairs to reflect on the past and future. One of the outcomes of this reflection are the luxury digital marketing trends that we prioritise for the coming year. These are essential guidelines to guide our clients through the constantly changing digital marketing landscape. It is thus with great pleasure that we present to you the digital marketing trends of 2018 that every luxury business will need to master in order to shine and succeed through the year.
Search data is an invaluable tool that enables luxury marketers to determine longer term trends by providing a glimpse into consumer interests and considerations. Discover the top 3 prestige skincare trends that beauty digital marketers need to know.
Digital influencer marketing is changing the rules of the game for luxury marketers. Read on to learn about how luxury brands can seize the potential of digital influencer marketing while avoiding the pitfalls.
Luxury and digital was no love at first sight. But as digital connectivity became inextricably linked to the overall luxury experience, their sentiment started to shift from “Should we embrace digital?” to the more complicated question: “How do we do it right and successfully leverage digital while maintaining our fundamental luxury values?”
As we are about to enter another year, it’s time for business reviews and marketing predictions. The time to look ahead and think about where the future of digital marketing is heading. So what are the major online marketing priorities you need to master in 2015?
Content marketing has had a surge in popularity lately, especially since Google focuses on quality content in search engine algorithms. Today we’ll go through the best practices to make it work for your site.
Brands need to work even harder for recognition among their competitors online. Brands have no choice but to become publishers to build a community or fan base and connect with them in more meaningful and engaging ways. Today we’re talking about storytelling and how to get your brand go viral.
Let the mOOnshot digital team help you focus on the most important activities to drive growth in 2014. Here are the top 5 digital marketing trends you need to master to grow your business online next year.