Winning luxury brands are those that prioritise digital competency. Discover the most popular and sought-after luxury brands online in 2018.
With most affluent travellers now researching, planning and booking their holidays online, it has become essential for luxury travel brands to be present at the right time if they want to capture the right audience.
With 800 million active users, Instagram is becoming one of the most important social platforms for lifestyle and luxury brands to engage with their affluent consumers.
4 essential considerations when marketing to Millennials.
mOOnshot digital’s CEO, Florine Eppe Beauloye, appointed as a judge of the prestigious 2018 Luxury Lifestyle Awards in APAC, alongside international judges from LVMH, Montblanc, Starwood and many other renowned luxury companies.
Today, mOOnshot digital is revealing the work that went behind the creation of Luxe Digital, a new premium online magazine for modern luxury leaders.
With an experienced editorial team already in place, Luxe Digital needed an impactful brand identity, a website, and a launch strategy to get off the ground swiftly. Thanks a fruitful collaboration with mOOnshot digital, Luxe Digital rapidly established itself as a new trusted source of insights and knowledge for professionals of the luxury industry and received multiple awards for the quality of its website.
Following the introduction of mOOnshot Ventures last week, we’re excited today to announce the launch of Luxe Digital, the first project launched under the umbrella of our new ventures arm.
Luxe Digital is an online magazine for luxury professionals that provides forward-thinking leaders and marketers with an opinionated and authoritative source of knowledge to navigate the digital transformation of the luxury industry.
Luxury brands are starting 2018 afresh by updating their digital luxury marketing strategy for the year. High-end brands are too often trailing behind other industries when it comes to online innovation. But data show that luxury brands who are embracing digital are winning market shares among the affluent Millennials and Generation Z consumers in Asia.