It has become a bit of a tradition for the mOOnshot digital team to take a break at the end of each year from current affairs to reflect on the past and future. One of the outcomes of this reflection are the luxury digital marketing trends that we prioritise for the coming year. These are essential guidelines to guide our clients through the constantly changing digital marketing landscape. It is thus with great pleasure that we present to you the digital marketing trends of 2018 that every luxury business will need to master in order to shine and succeed through the year.
Search Engine Optimisation
Luxury and digital was no love at first sight. But as digital connectivity became inextricably linked to the overall luxury experience, their sentiment started to shift from “Should we embrace digital?” to the more complicated question: “How do we do it right and successfully leverage digital while maintaining our fundamental luxury values?”
Unless you have been hiding in very remote place, you must have heard that starting 21st April 2015 (yes, the time has come) Google is making a major update to its mobile search algorithm that will likely hit millions of websites by storm.
As we are about to enter another year, it’s time for business reviews and marketing predictions. The time to look ahead and think about where the future of digital marketing is heading. So what are the major online marketing priorities you need to master in 2015?
Google is now rewarding websites that provide a quality mobile experience with a mobile-friendly label and, down the road, preferential rankings in mobile search results.
Content marketing has had a surge in popularity lately, especially since Google focuses on quality content in search engine algorithms. Today we’ll go through the best practices to make it work for your site.
In our last post, we described the core techniques to achieving good organic ranking in search engines’ results by improving your on-site SEO. It’s now time to turn our attention to off-site SEO. Let’s explore the best practices to establish that perfect SEO authority.
There is no secret to automatically rank #1 on Google, but following the SEO best practices outlined in this post will make your website or blog definitely more search engine friendly. This week we are looking at the essential tips to help you improve your SEO through on-site optimisation.