With 800 million active users, Instagram is becoming one of the most important social platforms for lifestyle and luxury brands to engage with their affluent consumers.
It has become a bit of a tradition for the mOOnshot digital team to take a break at the end of each year from current affairs to reflect on the past and future. One of the outcomes of this reflection are the luxury digital marketing trends that we prioritise for the coming year. These are essential guidelines to guide our clients through the constantly changing digital marketing landscape. It is thus with great pleasure that we present to you the digital marketing trends of 2018 that every luxury business will need to master in order to shine and succeed through the year.
Digital influencer marketing is changing the rules of the game for luxury marketers. Read on to learn about how luxury brands can seize the potential of digital influencer marketing while avoiding the pitfalls.
Luxury and digital was no love at first sight. But as digital connectivity became inextricably linked to the overall luxury experience, their sentiment started to shift from “Should we embrace digital?” to the more complicated question: “How do we do it right and successfully leverage digital while maintaining our fundamental luxury values?”
Pinterest isn’t just for daydreamers. Pinterest is actually the fastest growing social media site out there right now. And with more than 70 million users globally, Pinterest has become a valuable online marketing tool for businesses looking to drive sales and engage with potential customers.
Another fresh new year is here… and with it comes some shift in priorities for the ever-evolving social media landscape. As people fully embrace their new digital lifestyle, investing in social media has become a necessity. Social media is more diversified and brands will need to explore new resources and strategies to engage with their audiences. A stronger focus will be given to user-generated content, storytelling, and more. Let’s have a look at the top social media trends for 2014.
Let the mOOnshot digital team help you focus on the most important activities to drive growth in 2014. Here are the top 5 digital marketing trends you need to master to grow your business online next year.