5 Social Media Priorities that you have to Master in 2014 | mOOnshot digital marketing agency

Another fresh new year is here… and with it comes some shift in priorities for the ever-evolving social media landscape.
As people fully embrace their new digital lifestyle, investing in social media has become a necessity. Social media is more diversified and brands will need to explore new resources and strategies to engage with their audiences. A stronger focus will be given to user-generated content, storytelling, and more.
Here’s a look at the top social media trends for 2014:

1. The Fine Art of Storytelling

It’s no longer just about a message, but rather telling a powerful story. Stories must be unique, with the perfect balance between information and emotions. It begins with listening and understanding what your audience is interested in and how they want to interact with your brand.
Stories motivate and inspire people to engage with your company.

Making your content visible will also be critical in 2014. So make sure to publish frequently quality content across all your digital platforms. Combining original and curated content, a corporate blog is key to support your website SEO strategies and educate your audience.

2. Sneak Peeks and Teasers

With the growing popularity of Instagram and Vine, micro videos will be one of the most innovative social media trend for 2014, taking over from conventional video formats.
From subtle advertisements, to behind the scenes and creative previews, these bite-sized (just a few seconds long) content pieces promise to change the face of video-based social media. These short videos will also be happening in real-time with video sharing directly from our smartphones.

3. Visual Content

You know the saying a picture is worth a thousand words… Visual content will take the central stage of any strong content strategy in 2014. Infographics, webinars, podcasts and SlideShare presentations, will help establish your business as a trusted resource in your field. Visuals are not only great for brand awareness and social-media sharing, they also allow you to educate and entertain your audience simultaneously.
Businesses will need to come up with fresh and creative new ways of incorporating photos and video elements into all aspects of their social strategy.

4. The Revival of User-Generated Content

More and more brands are expected to employ user-generated content whereby consumers and potential customers participate in the content posting process. For example, encouraging users to upload photos or videos along with a hashtag. Well executed campaigns are able to generate high levels of consumer engagement, great buzz, and strong brand advocacy.
Plus it gives you plenty of content generated by contest participants which can be re-published across multiple platforms.

5. Google+ on the Rise

Did you know that Google+ now has the second highest number of monthly users; Facebook being the number one. So make sure to spend time nurturing your presence on Google+, as there is great potential here. Plus it will also increase your business’s overall online visibility.
One of the great features is the real time video “hangouts”, which means you can easily create a webinar for free, via mobile or desktop.
Click here to find out more about Google+.

What do you think 2014 will bring to the social media landscape?
Leave us a comment below.