In Love Parfums is a perfume brand that empowers women around the world to embrace the beauty and love in every situation.
In Love Parfums believes that to be in love is to be in love with the journey. In love with the world. In love with culture, colour and spice. With a blend of world travel and exotic ingredients, their fragrances are unique, easy to wear and designed to infuse love into the daily rituals of their well-traveled young international clientele.
In Love Parfums grew rapidly after launching their brand in Asia thanks to premium quality ingredients. They were lacking however the foundations of a unified design system to communicate their brand’s positioning to clients and partners. The team needed a design that stayed true to their core values, with a clean and modern look to expand internationally and appeal to their affluent clientele.
mOOnshot digital defined the structural elements of the In Love Parfums brand with strong foundations and modular components that resonated with their young clientele. We then applied this new design system to In Love Parfums packaging and sales collaterals.
The new design elements of the brand are now implemented for In Love Parfums’ packaging and the management team was able to sign large new partnerships to distribute their products internationally.
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