Shine – Digital Craftsmanship for Modern Luxury Brands is the reference in digital luxury marketing.
Praised by industry leaders from Google, Facebook, The Wall Street Journal, LinkedIn, YouTube and more, Shine – Digital Craftsmanship for Modern Luxury Brands equips its readers with a simple framework to overcome digital overwhelm and shine online.
Raising awareness for businesses and brands about the urgency to adopt new skills and new mindsets, the book delves into what luxury brands – no matter their size or target market – need to do to survive and thrive in today’s digital era.
The Shine framework is of interest to those who are accountable for change in their organisation and need some strategic guidance on how to effectively leverage digital marketing.
The author of Shine – Digital Craftsmanship for Modern Luxury Brands aimed at selling her new book primarily through a dedicated website. The book hadn’t launched yet and she needed to create some buzz and awareness amongst industry thought leaders.
mOOnshot digital worked closely with the author and the publisher of Shine – Digital Craftsmanship for Modern Luxury Brands to design and develop a beautifully crafted storefront to support the launch of their new book. The website enhances the premium positioning of the book and speaks directly to its C-level audience with quotes and reviews from industry influencers. It also facilitates online sales of the book with eCommerce functionalities. The website and its CMS are both secured behind an HTTPS connection hosted on the mOOnshot servers.
Shine’s website appears on the first page of Google for its selected keywords and sales of the book through the website have skyrocketed since the launch.
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