With its distinguished portfolio of luxury fashion brands, Uomo Group is the premier shopping destination in Asia for discerning gentlemen.
Uomo Group is the exclusive distributor of 15+ premium and luxury menswear brands in Singapore. Uomo Group brings the best of European luxury menswear to Singapore in five elegantly designed boutiques in the prestigious Marina Bay Sands shopping mall. Mono-brand boutiques operated by Uomo Group include luxury fashion brands Stefano Ricci, Brioni, Zilli and Moreschi. Uomo Group also operates a multi-brand boutique carrying prestigious men fashion brands such as Canali, Kiton, Artioli, JM by Johnny Manglani, Tardini, Uomo Collezioni, Tateossian, Jacob Cohen, and Araldi.
Uomo Group needed to improve its online visibility and brand awareness across Asia. Prior to working with mOOnshot digital, Uomo Group’s brand was inexistent on the major search engines and traffic to their website was below expectations. Its main competitors dominated the search results for important industry keywords, and the company was outranked for its own brand names.
mOOnshot digital worked closely with the senior leadership team at Uomo Group to design and develop an online umbrella website for the multiple luxury brands that they distribute in Asia. The new website was built from the ground up to improve online visibility and brand awareness. The core architecture of the website gave full autonomy to their marketing team to update the website frequently with new content. It was also built with flexibility in mind to allow for modular expansion as their business grow, by adding an eCommerce platform to the site at a later stage for example.
Uomo Group experienced a significant surge in relevant, profitable traffic with monthly pageviews growing over 250% year on year. The site is now ranking 1st on Google for their strategic keywords and organic traffic has become their top traffic source.
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