A disruptive, 100% digital play, Waft is revolutionising the world of fragrance and offering personalised perfume to individuals like never before.
It’s time to think differently about your perfume. Waft.com enables its customers to design their personalised perfume in perfect harmony with their mood, personality and lifestyle. By entering the WaftLab, customers are invited to take an olfactive journey, customise their bottle and name their signature scents, in just a couple of clicks.
The quality of their fragrances is of exceptional quality and crafted by some of the world’s leading perfumers in collaboration with International Flavors & Fragrances (IFF). Waft is expected to expand to USA, Australia and UK this year.
Waft hadn’t even launched their product when they got in touch with mOOnshot digital for the first time. They were an ambitious team with a bold new offering and needed help to rapidly build brand awareness and drive sales online.
mOOnshot digital started by developing brand materials and visuals to experiment the product offering with various segments of the market. Once the right segment of customers was clearly identified, we assigned our social media experts to rapidly launch and grow Waft’s social media channels, by creating original content and high quality visuals for daily posts and engaging with the Waft’s community.
Waft’ social media presence grew from zero to 4,000+ Facebook and Instagram followers within the first two months of their launch. Engagement on both platforms continues to grow organically, with engagement at +130% month on month.
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