Search data is an invaluable tool that enables luxury marketers to determine longer term trends by providing a glimpse into consumer interests and considerations. Discover the top 3 prestige skincare trends that beauty digital marketers need to know.
News and Views
The biggest mistake that restaurant marketers can make is to believe that the buzz around a high-end restaurant should start on launch day. Knowing how to leverage digital marketing prior to the launch of a new upscale venue is essential if restaurateurs want to hit the ground running.
The digital landscape is always in flux. As luxury marketers adapt to the expectations and demands of Millennials, it is also pertinent for them to be aware of the rise of Gen Z. This group are the first to have grown up with smart phones, social media and apps. And it’s a big group. They stand at about 2 billion worldwide.
Wondering what the rage is behind Millennial Pink – the subdued peachy-pink that’s graced runways and been the go-to palette of new luxury brands? Read about the trend, its deeper implications and what colours just might steal the show next.
Digital influencer marketing is changing the rules of the game for luxury marketers. Read on to learn about how luxury brands can seize the potential of digital influencer marketing while avoiding the pitfalls.
The online travel industry is geared for acceleration in the coming years. Read on to discover the four critical digital must-haves for luxury hotels.
mOOnshot digital is delighted to welcome Simon Beauloye as our new Co-Founder and CTO. Simon worked at Google for over 10 years before joining mOOnshot digital.
In his new role at mOOnshot digital, he’s now responsible to drive the expansion of our services to web and app development while also leading the growth of our business across Asia Pacific.
New tools and trends emerge almost every day. Others silently disappear. Between growing your website, engaging on social media, and managing your online and mobile presence, navigating the constantly evolving digital landscape can be a challenge. With so many trends highlighted left, right, and center, it can also be difficult to know what to focus on. To help you develop an effective digital marketing strategy, we’ve compiled this year again a list of the key levers for growth in 2017.