How to Make Money Online

A great website. Check.

Engaging content, updated regularly. Check.

A steady amount of traffic. Check, check, check.

Here’s the good news: now that you have all the basics right, there are many ways to effectively monetise your website.

The approach you should take for your site will depend on several factors, such as the nature of your audience, the type of content that you publish, and the loyalty of your visitors. Note that you can employ multiple monetisation strategies at any one time to maximise overall online revenue.

Below is a selection of some of the most popular monetisation strategies:

1. Display Advertising (Pay Per Click and Pay Per Impression)

Display advertising is one of the most common website monetisation strategy and simply refers to the banner and text ads that you see on most sites. AdSense is the most popular and widely used option in this category. AdSense is Google’s monetisation solution for online publishers. It’s a network that enables you to serve targeted ads (image or text) relevant to your website. You get paid when someone clicks on the ad. The profitability of Pay Per Click advertising depends on variables such as site traffic, click-through rate (CTR) and cost per click (CPC).
It’s easy to sign up to AdSense but implementing the code in your website to maximise your revenue can be tricky. Contact us at hello@moonshotdigital.com to optimise your implementation and significantly grow your advertising revenues.

2. Affiliate Marketing

Another popular source of revenue for websites is affiliate marketing, which involves partnering with third party merchants to help them sell their products or services to your audience.
An affiliate can send potential customers to the merchant using several tools, from banners to text links and product reviews, in exchange for a commission.
Of course, the more relevant the ad is to your content, the higher chance your visitors will click on the ad and perform the desired action. Just like display advertising, you can either choose to utilise a network (i.e Commission Junction) or set up direct relationships with merchants.
Amazon.com and Walmart.com are two of the most popular affiliate programmes.

3. Sponsored Reviews and Posts

If your website has a good and engaged audience or has a strong niche community, you might be engaged and get paid to review or write about a specific product or service, usually providing a link to third party websites.
Make sure you accept only offers from brands that match your site category and don’t compromise your editorial credibility by clearly mentioning that it is a sponsored review.

4. Online Store

An online store’s primary objective is to generate revenue through sales of merchandise. Setting up an online store might be a good idea if you have a strong brand and a loyal customer base.
But take not that there will be some logistics involved such as handling shipping and processing payments.

You can alternatively opt for an online store that simply links out to products offered by third parties, which brings us back to the concept of Affiliate Marketing mentioned in point 2.

5. Subscriptions

Subscription revenue is generated by charging visitors a monthly or one time fee to access premium content placed behind a “paywall” such as downloadable guides and ebooks, private forums, exclusive tools or whatever else works for your industry.
A subscription revenue model really only works if you have quality content that is worth paying for. It also depends on the size of your audience and your marketing skills to attract more traffic.

There are many more ways you can monetise your website; these strategies are just a selection of the most popular revenue streams that will get your website up and going.
Get in touch with us today and start monetising your website! We will help you define the right strategy for your website and maximise your online revenue.

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