Unless you have been hiding in very remote place, you must have heard that starting 21st April 2015 (yes, the time has come) Google is making a major update to its mobile search algorithm that will likely hit millions of websites by storm.
Dubbed “Mobilegeddon” by many experts in search engine optimisation, this change whereby mobile friendliness is used as a ranking signal in search results was officially announced by Google back in February:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

This strategic move comes without surprise considering that about 60% of total Internet traffic now comes from mobile.
Google simply wants to ensure the best possible experience for its users whenever they are searching.

This Google’s update seems to be the biggest mobile-related algorithm change we’ve ever seen.
And with Google’s influential search engine accounting for more than 90% of all searches on mobile devices, businesses cannot afford not to act.

You MUST have a mobile-friendly website.

If your website is not mobile-friendly, you will probably see a significant drop in your website’s rankings and performance on mobile devices. In other words, your website will be demoted in Google’s mobile search results.

And if you are not visible in Google’s mobile search results, fewer people will see your website (and in particular those visitors most keen to take action), your traffic will decrease and ultimately you will lose revenue.

Is Your Website Mobile-Friendly?

We explained in details in a previous article the anatomy of a great responsive website.

If you are still unsure whether or not your website is actually mobile-friendly, take Google’s new online mobile-friendly test.

You have officially been warned. So if you haven’t optimised your website for mobile devices yet, now is the time. If you need help developing a mobile-friendly website to comply with this new major change, contact us at mOOnshot digital.