Is your Website Mobile-Friendly? | mOOnshot digital marketing agency

Mobile-friendly? Huh? Not sure what that even means or whether or not your website is actually mobile-friendly?
Let’s do a quick test. Enter your URL here and test your website on different devices and resolutions.

If your website doesn’t look so great on some of those screens, looks the same on mobile as it does on desktop (but in smaller size), uses flash animations or requires zooming to make texts readable, it’s time to turn your website mobile-friendly and quick.

Why? Because your visitors are increasingly going mobile. Smartphones, tablets and other mobile devices are fast becoming the preferred mode of Internet access. Some recent studies predict that mobile internet traffic may overtake desktop traffic as early as this year.

You agree that it is very frustrating to navigate a website on a mobile device where you continuously have to pinch and zoom out in order to read the content.

So what if you could have a website that automatically adjusts to any screen size…

Well, Responsive Web Design allows just that. A responsive website – such as this one – is designed to detect the width of the visitor’s browser and automatically rearranges and resizes its content to whatever type of device it is being viewed on. This means you can have an optimised user experience across desktops, tablets, and smartphones.

This is different from mobile-only design, where you may have two separate websites for desktop and mobile (usually on a m.subdomain). While these mobile sites may look good on desktop and mobile, they can be awkward when viewed on tablets or other resolutions and too often provide only a subset of the functionality of the main desktop site. We will review in details the differences between mobile sites and responsive web design in a future post.

Now that you know what responsive web design is, here are some of the key benefits of responsive web design at a glance:

One Website, One URL

If you create multiple versions of your website for various devices, you will end up updating all the different versions every time there is a change, be it adding pages, editing content or even correcting a typo. The beauty of having a responsive website is that you only need to maintain one set of code that saves precious time and money over the long run.

Future-Ready

The foremost benefit of a responsive design is its flexibility to adapt to different screens. No doubt about it – having a website that looks great on all devices (even those not yet in the market) is the way to go in terms of longevity.

Seamless User Experience

Responsive web design offers a consistent experience across all devices without any redirection to screw up and a reduced loading time.
According to the size of the screen, the website adjusts the content, images and font sizes to deliver a quality experience to your users so they conveniently read and navigate your site. An enhanced user experience means more time spent on your site, increased sales, and better conversion rates.
What’s more, a responsive website can help you maintain a consistent design across various devices rather than serving your users with a different set of pages for each type of device that may have a different look and feel.

Improved SEO

Providing optimal user experience is an important factor for a website’s SEO. Google loves responsive web design and favors mobile-optimised sites when presenting results for searches made on a mobile devices, especially for local services. What’s more, having a single URL for all devices be it a smartphone, tablet or desktop computer helps Google index more of your site’s content.

Time to Go Mobile-Friendly

Don’t risk losing any business because users can’t navigate your website on various mobile devices.
Responsive website is easy to update, ensures a great user experience across all devices and browsers, and ultimately guarantees better return on investments. Contact us at hello@moonshotdigital.com today if you need help developing a mobile-friendly, responsive website. Our team of expert webmasters will ensure that your business is future-ready!